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Our Team
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Finance & Accounting Glossary
Our expertise is in
startup finance and accounting
, and now you can become fluent in it too. This glossary is here to help you understand accounting terminology common in startups.
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409a valuation
A 409A valuation, also known as a Section 409A valuation, is a specific type of appraisal or valuation performed
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Accredited Investor
An accredited investor is an individual or entity that meets certain financial criteria set by securities regulators, wh
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Amortization
Amortization is the process of spreading out the cost of an expense or an investment over a period of time.
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Angel Investor
An angel investor, often referred to simply as an “angel,” is an individual who provides
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Annual Contract Value (ACV)
Annual Contract Value (ACV) is an average annual value from each contract. It’s basically your revenue per contract.
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Annual Run Rate Revenue (ARRR)
ARRR is ARR plus income that isn’t assigned to a recurring subscription.
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ARR
ARR is a fundamental business metric for subscription-based companies.
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Average Customer Life (ACL)
The duration of the relationship between a customer and the company.
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Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric used by companies to measure how much revenue they are generating.
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Balance Sheet
A balance sheet is one of the three primary financial statements used to assess a company’s financial health and its fin
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Billings
The term “billings” is the total amount of customer invoices or bills generated by a company during a specific period…
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Bookings
The term “bookings” is the value of confirmed orders or sales made by a company during a specific period.
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Bookkeeping
Bookkeeping is the process of recording, organizing, and maintaining a systematic and accurate record of a company’s…
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Burn multiple
A burn multiple is a relatively new capital efficiency metric
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Burn Rate
Burn Rate is the rate at which a company is spending its cash reserves to fund its operations.
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Capital Expenditures (CapEx)
Capital expenditures, often abbreviated as CapEx, are funds that a company or organization spends to acquire
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Chart of Accounts
Chart of Accounts is a structured list of all the accounts used to record financial transactions within an organization.
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Churn
Churn, in a business context, refers to the rate at which customers or subscribers discontinue their
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Cohort Analysis
Cohort Analysis is a type of analysis that groups customers or users based on a specific characteristic…
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Contribution Margin
Contribution margin is a financial metric that represents the profitability of a product, service, or business segment.
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